When I was young I wanted to be a Doctor (cardio surgeon)
then a Dancer (Salsa cum Belly Dancer) then a Social Reformer (still want to
be) then *isn’t the list getting too long, wonders* anyway then a CA (that
thought ran from my mind, but once I saw the syllabus and the size and weight of
books provided by ICAI). Let’s assume then I wish to be near about everything
that a young mind can think of with his somewhat little child’s wandering mind
(Am I actually praising myself?) Oh!!! Let’s not go on the old memories I’m
here to illustrate why I choose to be a marketer.
Business has always fascinated me. I wanted to learn the
techniques of doing business. Though I was very good at finance and accounts and
always wanted to join banking sector. I also
knew in the back of my mind that I’m good at business, but what I needed was to
gain was experience. My father is into business so learning the layman thing
was not an issue. But my mind always wondered how these big brands became such
a brand that people all across world knows them at the mention of their names. So,
I spend my time researching observing about these big giants like TATA,
Reliance, Pepsi, Coca-Cola, etc. though it’s very astonishing fact that I’m a
finance student. I’ve don’t my gradation in commerce; I’m a postgraduate in finance
and marketing, both as major; so that makes me (appear) good and strengths my
profile as a financial analyst. I learnt my lessons quite early. I use to
observe the road side vendors, beggars, selling their products in a very
aggressive way. Aggression is necessary to the extent that you don’t intrigue
with your buyer. Because they knew that they have to maintain long term
relations they would give small discounts to regular customers. It clicked me,
that what we call networking.
That was the click. Yes, I thought. That’s why Linkedin has
picked up so much business, cos it helps people to connect with each other,
professionally. Bravo, I thought, I’m also going to do the same thing. Though I
was a very quiet person but I had to shed my inhibitions to reach out people. Can’t
believe street vendors can be so inspiring but trust me people they are not
less than any hard core sales person. They have their own techniques and
methods and if given chance they could be very good businessmen. Wish them all
luck for their future. This thing is also added in my itinerary. I would love
to help this people as they are doing so well with any formal management
education and I know with given help they would reach new heights. I was very much creative, use to write poems
at the age of 16. Then other things came along and the passion dropped in deep
routes of my heart (it’s still there though).
I miss my own self
sometimes, the reticent girl who was shy and somber now has turned into super
confident yet vigilant marketing personnel. Now I’m not afraid of crowd and
people, though I still hate being in crowed places. I was twinkle of my
classmates, not all but most I would say. And while doing MBA I learnt all the
things that you people have heard about, the Bible of marketing, Philip Kotler,
my favorite teacher, Mrs. Neeti Kasliwal
who taught us Marketing and Advertising. I leant a lot from the subject
Consumer Behavior. During my MBA, though as I said I was interested in banking
sector and at one point of time wanted to join the world best banks like HSBC,
Citi Group, Standard Charted, etc. but somehow my priorities changed, my mind
changed, goals, motives everything changed in a small period of time while I was
doing my MBA.
Marketing was a subject I was good in, and slowly I made
myself believe that this is the field I should choose for long term career
rather than finance. Now finance, in which I was very good at one point of time,
seemed to boring to me in front of marketing. I liked to do case studies of different
companies, empires, business group, to know how they became such giants of
today’s time. It became an obsession for me at some point and I have developed
a soft corner for this subject. Everyone in class came to know I was good at
this subject. Always use to get 9 out of 10J.
The big smile is a proof of my sense of achievement so needless to explain. But,
truly it was worth it, the time I had spent is paying off now. I’m very happy
that now I’m able to apply what I leant (both in MBA and by myself). So this
blog is dedicated to the marketing people who love marketing as I do. Stay tuned
to this blog for more interesting stories about how this field is growing and developing
in my words. J
