Friday, June 27, 2014

Best TV Ads in 2014

I'm bored of all the mundane ads but recently few ads caught my attention.


1) Honda Ad featuring Kapil Sharma- 

It's Kapil Sharma's first ad and he has just simply nailed it. I loved the way the ad starts, it's a long ad, around 2:33 minutes but still worth a watch.

Tagline- Sharma ji ka Londa ya Apna Honda

It's definitely creative but not unique. Have seen such ads usually so it was predictable. But still the ad is engaging and you want to see it will the end. May be because of Kapil but, we still have to give some points to the creative agency.

The TVC starts with  Kapil showering praises to office receptionist who is talking over the phone from a distance and his boss catches him and orders him to focus on his work. Then a girl enters Honda showroom with her mother talking about her marriage and convincing her to marry Sharma ji ka foreign return beta. Kapil then tactfully states features of the car within mother daughter conversation. The ad ends where Kapil asks the girl whether she would go for Sharma ji ka Londa ya Apna Honda.

The word "Apna" is appealing and gives the brand a very warm feeling. Hence, I rate this as 4/5

Honda's New Ad Featuring Kapil Sharma


2) Fortune Oil- 2 Spoonful of Daal

Tagline- Ghar ka khaana Akhir Ghar Ka Hi Hota Hai

Amazing storyline and quite unpredictable. I couldn't really guess which brand is the ad all about until the end. After watching some recent ads, I believe brands are ready to share longer ads with their consumers to ensure effective and strong message is conveyed for their brand. And in this case, its wonderfully delivered.

The ad starts with a hospital scene, a nurse and an accident patient. A grandmother, visibly old climbs flight of stairs to make her grandson eat 2 spoonful of daal. Nurse refutes and tells her hospital policy doesn't allow outside food to which grandmother replies its homemade. But the grandmother is determined to serve the daal to her grandson at any cost and uses all tricks she could but the nurse remains adamant to her statement and loses her temper only to shout at the poor grandmother. Then grandmother offers her food the next day to please the nurse. Though the nurse doesn't allow the grandmother to serve daal to her grandson but she eats the daal she brought for her. Surprisingly the next day nurse greets the grandmother with a pleasant smile and informs her she can make her grandson eat daal as she guards the door. The grandson not only eats the daal but finishes off in a haste as he expresses that it tastes palpable. The TVC ends with a note of fortune oil, kynki ghar ka khana toh ghar ka hi hota hai.


Fortune Oil- 2 Spoonful of Daal

3) Century Ply- Khushiyoon Ka Rangmanch

I've actually never seen Nana Patekar in an ad but this is interesting. He delivers the ad with utmost grace and his style is impeccable. Its like few things that catch your attention in the midst of all that clutter we see online and on TV. This was one of that moment. I simply love this ad. It's newness is very appealing. I haven't seen such an ad since long time. A short TVC with a clear and informative message and the tagline matches it with ease.

The ad starts with a family having dinner and talking about gobi ki sabzi and suddenly we hear Nana Patekar's voice where he says why would somebody appreciate this dinning table, its just a table where you eat, drums your fingers, have family talks. Then he says the tagline, its not just a table, but kushiyoon ka rangmunch .... par gobi achi bani hai....

Century Ply- Nana Patekar Ad